An Environmentally Responsible Private Jet Company?

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Just the word ‘Private Jet’ is enough to send some environmental groups into a fury. Recently we have seen much press surrounding the use of PJs by celebrities and royalty. Here TAKK discusses the facts and lifts the lid on Victor - a socially responsible private jet charter company aiming to become the world’s most environmentally responsible private aviation brand.

(words by Louise)

Private Jets…How bad actually are they?

These facts are taken from an article written in the independent in August of this year:

1. PJs produce less carbon than a commercial jet, due to their smaller size, but because of the few people onboard those who travel this way have a much higher carbon footprint.

2. One estimate is that PJ passengers produce 10x the amount of CO2 than those travelling by commercial aeroplane.

The Independent article cited the following example which illustrates the confusion:

‘According to the US Energy Information Administration, jet fuel produces 9.57kg of CO2 per gallon burnt. Let’s take an example flight – a Boeing 737, one of the world’s most popular commercial jets, will burn somewhere in the region of 750 gallons an hour. Over the course of a three-hour flight, it will therefore burn 2,250 gallons of fuel, producing 21,533kg of CO2. Depending on the model, the plane can hold around 200 passengers, making the amount of CO2 produced per passenger around 108kg if we assume a fairly full flight.’

Therefore its clear to see that a commercial jet produces way more CO2 but, if full, is more efficient per passenger. Adding to the confusion is the pricing of PJ flights. In recent years the cost of flying privately has come down hugely and is causing some individuals to choose a private jet charter over larger airline first class cabins.

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What if there was a more socially responsible way to Travel like the elite? Read about Victor and make your own minds up whether this is the future of Private Jet Travel:


About Victor:

Victor, part of the Alyssum Group, is a leading on-demand jet charter platform. Launched in 2011, the company has rewritten the jet charter rulebook with a fully-transparent, subscription-free, globally ‘on-demand’ marketplace allowing members to swiftly check pricing options and aircraft specifics before booking the flights they need. Victor’s unique combination of smart technology and exceptional ‘high touch’ customer service, means that its B2C and B2B customers – with access to thousands of aircraft via a global network of over 200 partner operators – are always connected and in control.

In June 2019, Victor achieved carbon neutral status in its business operations supported by BP Target Neutral in line with the International Carbon Reduction and Offset Alliance (ICROA) Code of Best Practice.

What is BP Target Neutral?

BP Target Neutral is managed by BP and not run for profit – BP covers BP Target Neutral’s operating costs. BP Target Neutral’s work is overseen by an independent Advisory & Assurance Panel of prominent environmental and industry experts. The Panel reviews the programme’s performance against its stated aims in line with accepted standards for environmental and social rigour and makes recommendations on how the programme can be improved and strengthened. Members of the BP Target Neutral Advisory & Assurance Panel include Mark Kenber, former CEO of the Climate Group; Mike Barry, Director of Plan A; M&S, Rita Clifton, CBE and Peter Wheeler of The Nature Conservancy.

What have Victor done to achieve this?

Working with AirBP, Victor pioneered an Operator Carbon Offsetting Programme for jet charter routes and in 2018 offset the emissions from 25% of flights in Europe on behalf of customers.

Now, Victor takes a step further in its long-term commitment to climate action, having measured, reduced and offset emissions to make its business carbon footprint net-zero. In addition, Victor has taken steps to offset emissions beyond the requirements of the BP Target Neutral carbon neutral protocol to demonstrate commitment to addressing the climate challenge.

Following the submission of gas, energy, water and paper consumption across Victor’s international offices as well as business travel including each employee’s commute to and from the office, the total carbon footprint of Victor’s operations has been calculated with commitments to reduce emissions as part of long-term carbon reduction plan. Residual emissions are double offset via BP Target Neutral on a not-for profit basis using carbon credits purchased from a global portfolio of offsetting projects. These projects include the installation of hydropower plants in rural China and biogas initiatives in Karnataka, India.

What are Victor saying about their achievement:

Mike Ryan, Co-Founder & Head of Supply at Victor: “After meticulously monitoring our carbon footprint over the past year, the entire Victor team is proud to now be carbon neutral in our operations. Since the launch of our Carbon Reduction Programme for operators in 2018, Victor continues to invest in a low-carbon future. This is an important milestone as we strive to raise the bar for positive change in the private aviation industry.”

What Next?

Victor, is committing to change the private aviation industry through a series of environmental commitments aimed at reducing and mitigating the greenhouse gas emissions of private jets. A private jet emits up to 20 times more CO2 per passenger mile than a commercial airliner – a shocking statistic rarely admitted within the industry which displays the true extent of the emissions challenge.

Victor’s new climate action strategy aims to create an immediate call to action and establish a sustainability benchmark for the $26.1 billion jet charter industry in support of the UK Government’s recent commitment as the first G7 country to a NetZero target by 2050.

Following on from their successful work with AirBP and BP Target Neutral, Victor commits to double offset the emissions of every flight booked as part of a three-pronged climate action plan in a bid to become Europe’s most environmentally responsible private jetcharter company.

Victor’s three-pronged strategy:

From 1st July 2019, Victor guarantees to double offset the CO2 emissions of every flight,saving approximately 46,000 tonnes of CO2 over the next 12 months. Over the next five years this is projected to save approximately 403,499 tonnes of CO2 which is equivalent to the personal annual CO2 emissions of 81,000 people in the UK (based on average emissions of 5 tonne per person per annum). Victor is supporting internationally audited and accredited carbon reduction projects managed by BP Target Neutral, Vertis and South Pole. These are largely nature-based schemes such as forest restoration in Brazil and Zambia which have additional socio-economic benefits to the communities where they are based. For environmentally conscious flyers and those who recognise their personal and company reputation may be on the line, Victor is encouraging them to contribute out of their own pocket to go beyond the standard 200% offset through Victor’s Unlimited Programme.
In June 2019, Victor achieved accreditation for double offsetting the carbon footprint of its London Headquarters, New York and Santa Barbara offices.
Offsetting alone is not enough and, in a bid to reduce consumption through smart technology,Victor is working with award-winning provider of flight planning, RocketRoute, to leverage their flight routing algorithms in order to calculate emissions, optimise flight routes and reduce fuel burn. After every flight, RocketRoute records the actual flight plan filed by every operator, providing Victor with a highly accurate view of actual fuel consumption for carbon credit calculations. Victor also compares this data with an optimal flight plan that is simulated by RocketRoute just prior to take-off. The difference between the RocketRoute simulated data and the actual flight plan data is investigated on a plan-by-plan basis to pinpoint route inefficiencies and potential fuel burn reduction. A recent 2019 concept study conducted for departures from Gatwick Airport of both commercial and private aircraft movements found that, for routes which could be optimised, RocketRoute identified an average of 5% fuel burn reduction, with some operators seeing even greater fuel savings.
3. Adoption of Sustainable Alternative Fuels

  1. Double Carbon Offsetting

  1. Reducing Fuel Burn

Victor is working in partnership with Neste, the world’s largest producer of sustainable renewable fuels on a long-term mission to promote awareness and ultimately drive the adoption of waste-to-fuel solutions within the private aviation industry. Victor is also partnering with European Business Aviation Association on the same mission.

The CEO:

Clive Jackson, CEO and Founder of Victor comments, “As a business leader, I have the opportunity to take a bold and perhaps unpopular step in highlighting a very uncomfortable truth within our industry. We must act now and encourage others to follow our lead rather than passively waiting for governments and legislation. The problem is only going to get worse, so the sooner we all start to prioritise the reduction and mitigation of greenhouse gas emissions, the better chance we have at preventing a 1.5 degree increase in the Earth’s average temperature.”

There you have it - a few facts regarding the carbon emissions of private jet travel vs. quite a long piece on Victor and its sustainability efforts. the choice is up to you how you Travel and, as always, we’d be more than interested to hear your thoughts on the air travel debate.

If you havent read our article on the best eco airlines you can find it here,

Join the revolution:

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