As we walk into the most consumption heavy month in the Western world we take a little look at some sustainable brands that are also giving back.
First, up is Minor Figures, an awesome little brand that collaborated with Pro Surfer and TAKK.surf Caped Crusader Alan Stokes, Otter SurfBoards, FORM surfboards and Bulldog Studios to produce the film Forest to Ocean. If this wasn’t great in its own right, Minor Figures have pledged all Decembers profits to the lovely peeps at Surfers Against Sewage.
Next up is Surfers Path Magazine, who pledged to plant 10 sea trees for every Christmas Subscription. It’s wonderful to see this legendary magazine reborn with Tim Nunn at the helm. It is a great magazine that covers all corners of the earth and produces articles on surfing, impact and wellbeing. A great stocking filler; Way to go Surfers Path - you have got our sub.
OuterKnown kicked off their giving back on the US holiday of Thanksgiving by donating 50,000 meals through Los Angeles Regional Foodbank and topping that up with 2 meals for purchase that day racking up over 100,000 meals donated. They have continued this with their 12 days of giving sustainably campaign where they are giving back with different purchases like $500 dollars to ocean conservancy with every Breitling X Outerknown collaboration watch sold.
Our wonderful friends at Cariuma are also planting trees for each pair of shoes bought over the festive period. 11 trees to be precise. We love this, because not only do they produce badass sneakers that look amazing and make you feel like you are floating, they are the most sustainable sneakers on the market, and now even more sustainable.
Obviously, Patagonia made it onto the list, with their epic ‘The Gift of Giving’ campaign, where no purchase is necessary and they will match a donation up to $10k that is made to environmental protectors on behalf of a loved one. Talk about creating a love brand.
In our own mini bid to do our part we are trying to capture 1,000,000 kgs of Co2 - find out more here.